NORMAL LIFE: Run Over A What?!

Five years ago, the very mention of the word 'paedophile' was taboo. Nowadays, what with the seemingly never-ending media coverage of children being 'groomed' and abused via the Internet, the word has entered common usage. Imagine, you're in Grosvenor Place in London's Victoria and you notice the following advert on a wall. What a marketing strategy!